Friday, April 17, 2009

Portfolio repoo

So as I will be graduating in two weeks, our program encourages us to put a sample of work together, and pay 30.00 to the advertising and design club of Canada (the ADCC) and sit down with three creatives and get feedback. This is so we know where we stand, what we need to work on, and what the competition is like, so that we understand just how competitive this industry is. Well what an interesting evening it was. I was seated at table 9, and had meetings with John St. Taxi2, and Agency 59 (who i'd never heard of opps....). It started out easy enough, who are you, where did you come from bla bla bla. I came prepaired with an interactive business card / mint box just incase any of the people I was meeting with had suvere halitosis or garlic meetballs for dinner. They all seemed to like my bc, but as for my portfolio the comments were obviously subjective. I like this, I hate that, get that out of your book, you're going to need a lot of work. Your photoshop skill are week, your copy wititing at this point is ..... the list goes on. It was interesting, spirit crushing and overwhelming. I was pretty depressed when I left, but i spent the next day going over the comments I recieved and I realized that they must have liked me, and seen some potential because they all told me to keep working and looking at my ideas from different perspectives, and call them when I've re worked my book. I went out and bought a bunch of photoshop book, and i'm going to spend the summer working on my skills. For the meantime I just can't wait to be done with school, and have a life again. Talk soon.

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